The wholefood and natural source of essential iodine that our seaweed provides has been enhanced in our Beauty+ product with the addition of natural, plant-based sources of vitamins A, B2, B3, C, E, biotin, selenium and zinc. Each carefully selected ingredient offers key nutrients to naturally support your hair, skin and nails – a natural glow starts with the right nutrition.
HAIR
Biotin, selenium and zinc provide the ultimate combination of nutrients for strong and healthy hair. Biotin stimulates the production of keratin - the main structural component that our hair is made up of. Thanks to its major role in hair follicle development, zinc contributes to an improved rate of hair growth. Biotin and selenium both play an important role in helping the body to convert the food we eat into the necessary proteins needed to grow hair. Just like the iodine provided from our seaweed, selenium also supports the thyroid – the gland that plays a key role in supporting healthy hair growth.
SKIN
Vitamins A, B2, B3, biotin, and zinc and Iodine are all scientifically proven to be essential for skin health. They all play a crucial role in giving skin a natural, healthy glow – from regulating skins moisture levels (preventing dry or oily skin), promoting an even skin tone and benefitting skin that’s red, itchy or sensitive through anti-inflammatory effects.
NAILS
We need zinc to help our cells grow and divide – since our nails are made up of a type of cell that grows and divides rapidly, ensuring we provide our bodies with good sources of zinc is vital for healthy nail growth. Selenium helps the body to make use of iodine – the essential nutrient that’s provided from our seaweed – which is needed for thyroid function. Healthy thyroid function is essential for getting energy to the cells that need it, including providing our nails with the energy they need to grow strong and long.
COLLAGEN FORMATION
Vitamin C is scientifically proven to be needed for collagen production. Since it is a water-soluble vitamin, our bodies cannot store it, so ensuring we’re getting enough on a daily basis is key to keeping up our collagen production. Vitamin C is needed to both make and maintain collagen, as it has an active role in collagen synthesis as well as helping to bind collagen fibres together. Collagen is the most abundant protein in our body and helps to strengthen the skin, reduce fine lines and wrinkles and even helps to strengthen our hair and nails.
PROTECTION OF CELLS FROM OXIDATIVE STRESS
Vitamins B2, C, E, selenium and zinc all act as antioxidants within our body. Antioxidants are vital for maintaining the appearance of healthy, youthful looking skin, as they help to defend it against damage from oxidative stress. Our skin undergoes oxidative stress on a daily basis, for example, when it’s exposed to UV light and air pollution. This oxidative stress plays a major role in the aging process, speeding up the loss of collagen and the appearance of fine lines and wrinkles.
